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The days of taking out ample space in the newspaper classifieds to tout an in-demand job opening may be just about over. As the world changes, recruitment strategies must stay aligned with the best options to reach the top job candidates. One way employers are connecting with new candidates is by using social media to help broaden the reach of their company brand and locate qualified professionals.
As many companies use social media to look into prospective employees’ backgrounds, the odds lean in your favor that your new employee is just a click away on Facebook or LinkedIn. Facebook has joined LinkedIn in offering direct-to-job seeker “apply now” websites.
Figure out for yourself if this strategy, utilized by job recruitment companies like TriStarr Staffing, is right for you. Companies can effectively utilize social media platforms to reach job seekers by following these tips.
Tips for effectively using social media as a job recruitment tool
- Advertise your open jobs through Facebook Ads Manager and LinkedIn Business Manager. Low-cost options exist on these platforms to connect powerful creative with people who best fit the skills, education, and opportunities available at your company. If you create an ad on Facebook, you can also then connect it with ... Read More
Beginnings are hard. First dates. First days at new schools. And, of course, your first time walking into a new job. In each case, first impressions make all the difference.
Starting a new position comes with significant anxiety and a high level of stress. But you have to suppress your butterflies and muster all the confidence you can find. Easier said than done? Maybe…but there are ways to make the process easier.
Here are four ways you can overcome your nervousness and make a great impression on your first day on a new job:
Come Early and Stay Late
A new employer wants to see that you’re willing to go the extra mile. Establish that precedent early in your tenure. Show up early, ready to work on your first day. Come prepared and excited.
Meanwhile, carry that enthusiasm through until the end of the day. Don’t leave until your boss does, or at least until they clearly instruct you to go. (Unless, of course, your new boss has a tendency to duck out early. In that case, take your cues from your most committed coworker.)
Offer to Take on Responsibility
Many people come into a job looking to hang back. They want to figure out the ... Read More
How many people do you know who work from home? If you feel like that number is increasing, you’re not wrong—a survey done by Global Workplace Analytics and FlexJobs shows that remote work has grown by over 91 percent in the past decade.
This simple workplace benefit is often seen as enticing for employers who wish to cut down on office space costs, boost employee morale, and attract top candidates who appreciate the scheduling flexibility. Mobile and online applications like Slack allow workers to communicate with each other anywhere and everywhere, no matter if they’re physically in the office or working from home, a client site, or even a tropical beach.
On the other hand, some major companies like Bank of New York Mellon Corp, IBM, and Yahoo, have been cutting down on offering remote work options and asking their remote workers to return to the office. According to SHRM Online, this decision may have come from the following theories about why working remotely sometimes fails:
- Employers do not adequately train or provide proper resources to remote workers to ensure their success.
- Some supervisors find it harder to manage someone who they cannot communicate with face-to-face, and are uncomfortable with them working ... Read More
A persistent myth about staffing firms is they are all the same. This is far from true. However, a wide gap exists in quality among recruiters. There are bad ones, which can actually represent a liability to your long-term development, and then there are the great recruiters; ones that act to amplify your career ambitions, becoming a major asset to your development.
But how can you tell the difference? How do you separate the winners from the losers without wasting a large amount of time?
Here are some signs you can use to separate the good from the bad, helping you find the right recruiter to push your career forward:
Good Recruiters Give You Specific Details
You can tell early in your conversations with a recruiter whether or not things are going well. A good staffing partner will provide detailed information, rather than vague promises. Ideally, they should have a specific plan for you soon after your first meeting, using your skills and background as a basis for a way forward.
You shouldn’t be left waiting and you shouldn’t be forced to follow up continuously just to get information. At the very least, your recruiter should offer a timeline of when they can give you ... Read More
You may not be Disney, Coca-Cola, Apple, or Google, but your company has a brand, whether it’s actively managed or not. And your brand extends beyond customers or clients—it reaches employees, too, including the ones you most want to recruit.
In fact, your employer brand isn’t necessarily the same as your company brand. The former is a perception among members of your staff or work force, while the latter is a perception held by your clients or customers.
What attributes make up your employer brand? For most companies, these include their mission, values, company culture, workplace environment, and salaries and benefits. These are areas a company should focus on when working to establish or improve its employer brand.
Advantages of a strong employer brand to job recruitment
A vital but often neglected part of job recruitment strategies is convincing candidates the company is a good place to work. That starts with developing a strong employer brand, one that:
- Creates initial enthusiasm among job seekers in working for your company.
- Appeals to candidates during the selection process and increases their interest in the job.
- Maintains or improves retention of your current employees.
- Saves money on recruiting costs because you can fill positions more easily.
Presenting your employer brand to job ... Read More