Using your employer brand to attract the best employees

You may not be Disney, Coca-Cola, Apple, or Google, but your company has a brand, whether it’s actively managed or not. And your brand extends beyond customers or clients—it reaches employees, too, including the ones you most want to recruit. In fact, your employer brand isn’t necessarily the same as your company brand. The former…

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Recruiting employees for success in entry-level positions

There’s more than a grain of truth in the saying, “You hire for attitude, train for skills.” In fact, the late Herb Kelleher, founder and former CEO of Southwest Airlines, said, “You can always teach skills. One needs to hire attitudes that fit the firm’s culture.” Now, I’m not about to downplay the importance of skills. I’m a recruiter–I…

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7 recruitment strategies for a more diverse company workforce

A diverse workplace, made up of employees with varied backgrounds, cultures, and perspectives, can benefit a company’s performance and bottom line. However, developing such an environment—co-workers of different ages, genders, and ethnicities—requires well-planned recruitment strategies. A survey by the Society for Human Resource Management found that 57 percent of recruiters say their recruitment strategies are…

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7 tips from a recruiting agency for writing compelling job descriptions

Businesses have depended on job descriptions to define work for employees for generations. And even though technology has drastically changed the work environment over the years, job descriptions in 2019 remain as important as ever. Good job descriptions can prevent the wrong person from applying for a job and better ensure the right person does…

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Looking for experience when recruiting employees? Consider older workers

With the low unemployment rate coinciding with many older adults working longer, it would be wise to be more open to the skills of well-experienced workers when recruiting employees. The unemployment rate in southcentral Pennsylvania ranges from 3.7 to 4.2 percent, and businesses remain challenged by the difficulty of finding skilled workers. At the same…

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