Category: Social Media
The days of taking out ample space in the newspaper classifieds to tout an in-demand job opening may be just about over. As the world changes, recruitment strategies must stay aligned with the best options to reach the top job candidates. One way employers are connecting with new candidates is by using social media to help broaden the reach of their company brand and locate qualified professionals.
As many companies use social media to look into prospective employees’ backgrounds, the odds lean in your favor that your new employee is just a click away on Facebook or LinkedIn. Facebook has joined LinkedIn in offering direct-to-job seeker “apply now” websites.
Figure out for yourself if this strategy, utilized by job recruitment companies like TriStarr Staffing, is right for you. Companies can effectively utilize social media platforms to reach job seekers by following these tips.
Tips for effectively using social media as a job recruitment tool
- Advertise your open jobs through Facebook Ads Manager and LinkedIn Business Manager. Low-cost options exist on these platforms to connect powerful creative with people who best fit the skills, education, and opportunities available at your company. If you create an ad on Facebook, you can also then connect it with ... Read More
Most companies now use social media research to screen job candidates and learn more about them before interviewing or hiring them.
About two-thirds of employment managers use LinkedIn to screen candidates’ professional background, and a similar percentage use Facebook or Twitter to screen for personal information shared by candidates.
Those are legitimate tactics because social media provide public information that has been posted by the candidates themselves. However, prospective employers and recruiters should be careful and ensure that their online vetting is thorough, fair, and legal.
Social media reveals pluses and minuses
On professional social media sites, such as LinkedIn, hiring managers can view additional career-related information, compare candidates’ qualifications with those on their resumes and view connections with industry colleagues. If discrepancies are discovered, businesses are within their rights to dismiss candidates for misrepresenting their background.
On personal social media sites, such as Facebook, prospective employers can look for a positive attitude and good communications skills, which could tip the balance toward a decision to interview. On the other hand, hiring managers might reject candidates, justifiably, because they have posted comments or photos determined to be unethical, racist, sexist, immoral or profane. Companies might also decide to reject candidates for substance abuse or frequent ... Read More
The idea that what we don’t know won’t hurt us goes back at least to the 16th century when English writer George Pettie said: “So long as I know it not, it hurteth mee not.” Of course, he didn’t foresee the age of social media.
Though ignorance may sometimes be bliss, it’s the wrong approach to take toward your company’s online reputation. A pointed criticism, justified or not, from a disenchanted customer or client can not only damage your firm’s reputation and sales, but it can harm your recruiting success as well. So, while taking steps to get good online reviews or comments and mitigate bad ones is a challenge, it’s worth the effort.
Here at TriStarr (a Lancaster, PA recruitment agency), our experience is that company reviews can definitely have an impact on recruiting and hiring. For example, we had a candidate who was well qualified for an open position with a client but withdrew from consideration after reading less-than-flattering online comments about the company. Unfortunately, online reviews may not be truly representative of your company, in part, because unhappy people are more motivated to post reviews than happy ones. But fair or not, you have to deal with the aftermath.
So, ... Read More
As an Atlas Shrugged fan, I couldn’t help the title selection – but back to my point. Who is Gen Y?
Gen Y, or Millennials are those aged 18-30. And their outlook on life, work, and responsibility are quite different than Boomers, and Gen X’ers. As strange as the Millennials may seem to those of us of “older” generations, the reality is that within the next 10 years they will make up nearly one half of the GLOBAL workforce. As we’ve studied this group (and since I’m responsible for creating one of my own), I thought it may be helpful to pass along some things to know about them.
Millennials will be the most educated generation in history.
Millennials tend to have short attention spans. They grew up with email, cell phones and text messages. It’s all about immediate gratification.
Millennials do not deal well with negative feedback. They were brought up being told how wonderful they were their whole life. Trophies for participation, everybody makes the team, no scores kept. They went to schools where everyone gets A’s (grade inflation), and when they do get a bad grade (maybe even the dreaded C) they (or mommy or daddy) call and negotiate (demand) a ... Read More
by Jeannine Hohman, HR Strategist
Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and Baby Boomer (born 1941 – 1964) through Millennial (born 1980 – 2000). Managing different personalities, work ethics and conflicts may be challenging, but grasping and reigning in social networking for employees may be a necessity.
Some of the most recognized social media websites are Facebook, MySpace, LinkedIn, Twitter and YouTube. What was once just a personal way to communicate and stay in touch with people has now become a mainstay in both personal and professional communications and networking. The line between personal and professional time is becoming increasingly blurred as more employees bring home their laptop, telecommute or have access to the office after hours via remote access.
With regard to social media, an important message to get across to all employees is that what they say, do and post can be a reflection on your organization – that can be either positive or negative. The negative is usually where the trouble begins.
In today’s business environment, it is highly recommended to have a social media policy in ... Read More